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Seeds of Peace to kick off 23rd summer of leadership program in Maine

Session for campers from the Middle East, South Asia, and US begins July 23

OTISFIELD, MAINE | Seeds of Peace is set to welcome young leaders from communities divided by conflict to kick off the 23rd summer of the Seeds of Peace Camp.

The first session of Camp begins on June 29, for over 110 teens ages 14-17 from across Maine as well as from Syracuse, New York. They will come together to tackle tensions within their schools and communities, from race and racism to immigration, policing, bullying, poverty, and education policy.

The second session begins on July 23 for over 180 Afghan, American, Egyptian, Indian, Israeli, Jordanian, Pakistani and Palestinian campers, who will participate in a flagraising ceremony to open the session and inaugurate three weeks of dialogue, leadership development, and relationship building across lines of conflict.

Adult educators from the same communities as the campers will also attend the second session of the Seeds of Peace Camp and participate in a parallel dialogue and professional development program.

The Camp will also host professional basketball players from the NBA who will conduct a hoops clinic for the campers on August 5 as part of the 14th Annual Seeds of Peace Play for Peace program.

Over the past 22 years, the Seeds of Peace Camp has graduated over 5,300 young leaders from communities divided by conflict as part of Seeds of Peace’s mission to inspire and cultivate new generations of leaders uniquely positioned to accelerate social, economic, and political changes essential for peace.

Media interested in covering Play for Peace or the July 23 Flagraising Ceremony in Otisfield should contact Eric Kapenga at eric@seedsofpeace.org.

Seeds of Peace strives to fit in with our local area
The Advertiser Democrat (Maine)

OTISFIELD | Now that Seeds of Peace has committed itself to a long stay in Otisfield, directors hope to make the international conflict-resolution camp a part of the local fabric.

“I hope the community will reach out [to the camp],” said John Wallach, Seeds of Peace founder and president, during a recent visit to the camp property.

When Seeds of Peace operated out of Camp Androscoggin in Wayne in the summers of 1995 and 1996, that town organized a special community day at the municipal center to welcome the teenaged Arab and Israeli campers, said Wallach. This summer, as the program returns to the former Camp Powhatan site where it began in 1993—and where the Seeds of Peace International Camp will be permanently based—Wallach hopes that those in the Oxford Hills will be equally receptive.

To welcome the community to the camp, Seeds of Peace plans to host one or two open houses this summer, said Wallach. They will most likely take place on a Sunday afternoon.

And for those who wish to become involved with the program on a greater level, and enjoy a true learning experience, Seeds of Peace is looking for some area residents to serve as hosts to the adult delegation leaders who will travel to the U.S. with the teens in July. Each delegation of 50-60 youths is accompanied by two to five adults, all accomplished in their home countries, who join the young participants at the camp only during meals, said Wallach.

“Where the community can be of enormous help … is to kind of help us entertain these people,” he said. “We would love it if some people from the area would welcome them into their homes.”

Seeds of Peace hopes to help these adults, many of whom are visiting the U.S. for the first time, explore Maine and “Americana” by organizing related trips and programs during their three-week stay, said Wallach. Bates College, in Lewiston, for example, has agreed to host a one-week course for the delegation leaders; the initiative would welcome other suggestions or assistance in arranging trips.

Egyptian teen helps others think peace
Portland Press Herald

OTISFIELD | His name is Amgad and at 18, he understands what’s expected of him as a camp counselor this summer. He’s here, he says, to help build bridges.

“That’s what we Egyptians have been doing for a long time,” Amgad said Tuesday. “I was born the year they signed the (Camp David) treaty, so peace with Israel has always been part of my life.”

Which is more than you can say for many of the kids who just arrived at the Seeds of Peace International Camp. As Amgad looked on in the mid-morning sunshine, a blur of adolescent exuberance representing seven Middle East countries converged on a soccer ball—their laughter cascading from the open field to the shores of Pleasant Lake.

“Look at them,” Amgad said proudly. “They’re a team already.”

It began five years ago in the mind of John Wallach, at the time the foreign editor for The Hearst Newspapers, who decided after the World Trade Center bombing that covering terrorists wasn’t enough—there had to be a way to stop them from taking root in the first place.

Seeds of Peace, he decided, might be the way. The concept was disarmingly simple: Gather together a mix of Arab and Israeli teenagers, bring them to the serenity of the Maine woods for a few weeks each summer and teach them that conflict resolution need not be a matter of who has the most stones or bullets.

“Nobody was paying attention to building peace at a time when the leaders were signing peace treaties,” Wallach said. “I decided you have to start with the young people.”

And so he did. For four years, Seeds of Peace has bounced from one borrowed location to another, skirting the edges of Maine’s normal summer-camp season. Now, thanks to a ten-year lease and an army of volunteers who spent months renovating the all-but-abandoned Camp Powhatan, Wallach’s labor of love has a permanent home.

“Amazing, isn’t it?” he said Tuesday, negotiating his golf cart past the freshly painted bunkhouses, dining hall, wood shop, art studio …

That it is.

They arrived Sunday evening, 175 bleary-eyed kids from Egypt, Israel, Jordan, Morocco, Palestine, Qatar and Tunisia. Over the next five weeks, they will split their days between recreation—baseball, tennis, soccer, swimming, sailing, water-skiing—and “coexistence session,” where the real work will be accomplished.

Amgad knows what to expect. He attended the first camp in 1993 and is now back as a counselor—the first alumnus on the staff. At times, he said, the tension will be palpable, the fear and prejudice as deep as the cold, clear waters of Pleasant Lake.

“I feel the pressure,” Amgad said quietly.

But he also feels the hope.

On Tuesday morning, the entire camp met at the main gate for the first-ever flag-raising ceremony.

One by one, the flag for each country unfurled. And one by one, the kids from that country proudly stepped forward and sang their national anthem—to the warm applause of their newfound friends.

Then, just before they walked arm-in-arm into a summer they’ll never forget, they watched one more flag rise—it shows three children projecting the shadow of an olive branch with “Seeds of Peace” stenciled across the bottom—and sang their new camp song.

Amgad, of all people, wrote the words. When it was over, campers representing every conceivable side of the Middle East conflict loudly cheered their young Egyptian role model.

“I was so embarrassed,” Amgad said later. “I’m not used to that.”

Who is?

Camp strives to plant Seeds of Peace
The Bridgton News (Maine)

BY WAYNE E. RIVET | OTISFIELD As a foreign journalist, John Wallach once used words to describe the terror raging in the Middle East.

Now, Wallach uses words and a Maine summer camp to teach peace and help develop friendships between children who only see each other as their “enemy.” Through friendship and team work, Seeds of Peace strives to replace mistrust with respect and trust.

“As a journalist, I was simply a fly on the wall of history. I covered a lot of wars in my time, but I never felt completely fulfilled as a journalist. I always felt something was missing—that there had to be a better way to make a difference,” said Wallach, a former 30-year White House correspondent and foreign editor for The Hearst Newspapers. “I want to extend a message of hope to all the children, not one of despair.”

Seeds of Peace is John Wallach’s attempt to bring calm, understanding and hope to trouble spots such as the Middle East. While politicians try to hammer out peace accords and sign treaties, Wallach believes the one true way to achieve harmony is through understanding.

“When leaders sign a peace treaty, it’s only a piece of paper. It doesn’t change people’s attitudes,” he said. “Somebody has to do the work to make the peace a reality in people’s hearts. With the connections I’ve developed over the years as a foreign journalist, I strongly believe we can sow seeds of peace.”

After using a couple of Maine locations as the program’s home, Seeds of Peace will open to more than 175 Israeli and Arab teenagers at the former Camp Powhatan on Pleasant Lake in Otisfield. Teens arrive this Sunday for a four-week visit that will hopefully change their lives forever.

“Maine is such a beautiful spot. We cherish it because of its peace. It is our hope that these kids will find peace here too,” said Roger Deitz, a Seeds of Peace director who has a summer home in Casco. “Having vacationed here since I was a youngster, you could say Maine is in my blood. We strongly believe that through their experiences here, these children can develop some understanding and friendships that can change the world they live in.”

The Seeds of Peace Board of Directors recently approved leasing the former Camp Powhatan property for 10 years, thus creating a more permanent home for the program. While the camp needed a major upgrade, including a new waste-water system, Wallach is encouraged that the program can now continue to grow. Fifty-two boys attended the first peace camp in 1993. Now, boys and girls will venture to Otisfield, and the Seeds of Peace scope can be expanded. Although the program is funded solely through private donations (it costs about $600,000 to run the program since most campers receive $3,500 scholarships), organizers hope to bring together children from other war-torn countries, and possibly offer time to inner city kids of this country.

“Acquiring our own site, which will be known as the Seeds of Peace International Camp, has been central to our vision from the beginning,” Wallach said. “It opens up a tremendous range of possibilities, including operating an expanded program that might someday involve hundreds of young people each summer. With the precarious situation in the Middle East, the need for peace becomes more critical with each passing day. Our greatest hope is with the next generation of Arab and Israeli leaders.”

By day, the camp is like many others in the Lake Region. There will be smiles brought forth by sporting events and other fun activities. Kids will eat and sleep together. By night, Seeds of Peace will be a different type of camp. With American, Arab and Israeli facilitators on hand, teens will learn conflict resolution and mediation skills along with empathy, respect, confidence and hope—the building blocks for peaceful coexistence. They will take a hard, close look at their peers to discover for themselves just who the so-called enemy really is.

“Most of these kids have never interacted with each other before,” Wallach said. “They were too busy fighting. We get these kids together so they can build a new foundation for peace. Forget the older generation. They’ve been fighting for years. The only chance we have is building the next generation before they begin to hate.”

Seeds of Peace is working. In 1996, King Hussein invited Seeds of Peace to hold its first reunion in Jordan. Two hundred Arab and Israeli alumni participated in follow-up coexistence workshops, met ambassadors and toured historic sites.

What do the Seeds of Peace children think?

On the cover of the Seeds of Peace fifth anniversary brochure, Laith, a Palestinian, said, “Making peace is harder than making war. It takes time. It takes care. It takes patience.”

Daniel, an Israeli, said, “Only now can I really understand how important Seeds of Peace is. It was strong enough to change me, to create a new, better part inside me, to give me hope when most people have already begun to lose it.”

Friendships form, but teens realize the road of peace will remain rocky because of hate and history that exists within their families. Yet, there is hope—something John Wallach believes can be passed along to future generations because the seed of peace has been planted.

Seeds of Peace Gathering Ends
The Jordan Times

King calls for facing the challenges of peace

AMMAN | His Majesty King Hussein Thursday said the challenges facing the peace process are not easy, and called for collective work to face and overcome such challenges.

“We all should work with open minds to overcome such challenges, through achieving peace amongst ourselves and removing all obstacles facing peace the obstacles that have limited our movement and our freedom to work for peace,” the King said.

Addressing participants at a conference for the “Seeds of Peace” gathering which concluded in Petra on Wednesday, King Hussein outlined the importance of such an assembly, which works to promote peace and achieve people’s aspirations in overcoming the forces of evil and darkness, and establishing peace.

At an audience at the Royal Court, attended by Royal Chief Awn Khasawneh, Chief Chamberlain Prince Raad Ben Zeid, Executive Director of Noor Al Hussein Foundation Ibrahim Badran, U.S. Ambassador to Jordan Wesley Egan and the Israeli Charge d’Affaires Jacob Rosen, King Hussein said, “We are part of the peace process and we hope that this gathering will expand and grow to be able to achieve all its objectives and overcome all the obstacles impeding its advancement and success.”

The King praised the efforts of the members of the gathering, saying that their shared ideas and aspirations will achieve the long-sought future.

King Hussein said he hoped the participants will be bale to achieve their objectives in peace-building and assume leadership positions in the future so that they can translate their ideas into action.

Founder of the Seeds of Pace gathering John Wallach, a U.S. citizen, presented King Hussein with a carpet and an embroidered necktie, carrying the words “seeds of peace,” in addition to two portraits of King Hussein and the late King Abdullah, drawn by participants in the gathering.

In a gesture of appreciation of the group’s contribution to the peace making process, King Hussein removed his necktie and replaced it with the embroidered one, presented by Mr. Wallach on behalf of the group. Mr. Wallach said the gathering decided to hold its annual meetings in Petra in appreciation of the role of His Majesty King Hussein and Jordan in the peace making process.

Summing up the objectives of the gathering which was founded in 1993 following the attack on the World Trade Center in New York, Mr. Wallach said the gathering groups almost 300 young people aged 12 to 14 and seeks to sow seeds of peace in the Middle East and elsewhere and to promote awareness among the young generations about the importance of peace as a human and cultural value.

Mr. Wallach said, “We in the gathering share ideas, thoughts and perceptions on peace making, by working together for the interest of humankind.”

Taking part in the Seeds of Peace conference were 246 participants from Jordan, Egypt, Palestine, the United States and Israel.

Camp Pushes Peace
The Washington Times

Israeli, Arab youths mingle

BY MARIA KOKLANARIS | John Wallach planted Seeds of Peace four months ago, and now his garden is suddenly in full bloom.

Mr. Wallach, an editor from the District, is the founder of a new camp for boys from Israel and Arab nations. He said the creation of the camp, called Seeds of Peace, has been more than a dream come true.

But what happened when he brought his 46 boys to the District this week was beyond his wildest fantasies.

“We’re thrilled,” said Mr. Wallach, foreign editor for Hearst Newspapers.

A day after the boys arrived from three weeks of swimming, hiking and tennis in Otisfield, Maine, President Clinton announced Israeli Prime Minister Yitzhak Rabin and Yasser Arafat, leader of the Palestinian Liberation Organization, had forged a ground-breaking agreement for peace.

“I was very surprised,” said Fadi, a 14-year-old Palestinian, who, like the other boys, would not give his last name. “In the time Seeds of Peace has begun, the roots [of peace] came. I hope this agreement will be the beginning of a real peace all over the world.”

“At first, I thought I had a part in this agreement,” said Omer, a 13-year-old from Israel. “I know that is not really true, but I am very happy.”

Under the agreement announced Thursday, the Palestinians would recognize the right of Israel to exist. In turn, Israel will open the way to Palestinian self-rule in the Gaza Strip and the West Bank town of Jericho.

A signing ceremony is set for Monday at the White House.

And the boys of Seeds of Peace will be front and center. Yesterday, they met Hillary Rodham Clinton, who invited them to the ceremony.

Besides a visit from the first lady, the boys have had lunch with six senators and shaken hands with the Israeli ambassador, the Egyptian ambassador and members of the Palestinian negotiating team.

David Wallach, Mr. Wallach’s son, said a cameraman panned the boys at an Orioles game this week. Children around them were “going crazy for the camera,” Mr. Wallach said, but the Seeds of Peace crowd was “so blasĂ©. It’s getting old already.”

Still, the boys say they can’t wait for the flashbulbs and excitement of Monday’s signing. They can’t believe they’re going to meet President Clinton and maybe even catch a glimpse of Mr. Rabin and Mr. Arafat.

“They’re in the first flowers of peace,” John Wallach said of the boys, as his group toured the Washington National Cathedral yesterday after the visit with Mrs. Clinton.

At the cathedral, the boys received a lesson in Christianity. From there they were off to the Islamic Center and the Washington Hebrew Congregation for lessons in the Muslim and Jewish faiths, respectively.

Mr. Wallach began Seeds of Peace in response to the April 19 bombing of the World Trade Center. He said he decided “the only way of dealing with fanaticism and terrorism is to get young people together.

“They have to be young enough that they haven’t started to hate each other,” he said. “That’s when you really make a difference.”

The Rev. Solomon Jacobs, a clergyman at the cathedral, told the boys he hoped “you will take back with you the kind of excitement we are feeling. Those of us who are getting older and older will be looking to you to carry on.”

The boys said yesterday they believe they can. They have all changed a lot in the last month, and many have replaced fear with friendship, they said.

Aboud, a 13-year-old Israeli, said his parents were initially apprehensive about his spending so much time with Arabs. He admitted he felt the same way.

“Now I have changed my mind,” Aboud said. “Because these guys, they are great friends.”

“Of course there were many fears,” said Fadi. “The Israelis, I thought, they will be very bad. But when I came to camp, I found out they are nice boys.”

Seeds of Peace Camp kicks off 24th summer with Middle East, American campers

New this year are delegates from communities across the U.S.

OTISFIELD, MAINE | Over 300 youth and educators from communities divided by conflict will attend the Seeds of Peace Camp in Otisfield this summer.

During the first session of the Camp, 178 Israeli, Palestinian, Jordanian, Egyptian, and American youth and educators will open the 24th summer of the Camp with a flagraising ceremony on July 10 and inaugurate three weeks of dialogue, leadership development, and relationship-building across lines of conflict.

The Camp will also host professional basketball players from the NBA who will hold a hoops clinic for the campers on July 20 as part of the 15th Annual Seeds of Peace Play for Peace program.

A second camp session beginning in August will bring together 127 youth from across the state of Maine, from Syracuse (New York), and from three major US cities. The campers will tackle tensions within their schools and communities, from race and racism to immigration, policing, bullying, poverty, and education policy.

The inclusion of campers from Chicago, Los Angeles, and New York City, represents an expansion of Seeds of Peace’s United States programming, and builds on a Maine Seeds of Peace program that has graduated over 600 high school students since 2000.

Over the past 23 years, the Seeds of Peace Camp has graduated 5,600 young leaders from communities divided by conflict as part of Seeds of Peace’s mission to inspire and cultivate new generations of leaders uniquely positioned to accelerate social, economic, and political changes essential for peace.

Media interested in covering the July 10 Flagraising Ceremony or Play for Peace on July 20 should contact Eric Kapenga at eric@seedsofpeace.org.

Building Friendship Across Political Divides
The Christian Science Monitor

BY KEITH HENDERSON | As the Middle East’s political leaders inch toward a lasting peace in their region, some 12- to 14-year-olds in the Maine woods have made strides of their own toward that goal.

One of them, Laith, a Palestinian youth from East Jerusalem, grimly recites the history of his region—the progressive incorporation, since 1948, of what had been Palestine into what is now Israel. But he also sees the possibility of attaining through peace what was never gained through war: a homeland for his people.

Laith’s solemn words seem a little out of keeping with an idyllic setting on the shore of Maine’s Pleasant Lake. Camp Powhatan presents the classic picture of summer fun—swimming, boating, playing fields, and rustic cabins. For the last two summers, however, the final weeks of August—before the camp shuts down for the season—have been devoted to a singular experiment in international relations. Arab kids and Israeli kids are flown to the United States and bused up here for a chance to get to know each other, an opportunity they’d never have back home.

“We find a peaceful atmosphere in this place,” says Laith, and communication and occasionally even true friendship happens. Laith is in his second year at Camp Powhatan, as is Yehoyada, an Israeli boy who breaks from a game of tennis to talk about his friendship with Laith.

At first, he says, “We fought a lot, but because we fought, we became friends.” The kind of fighting they did was verbal, and heated exchanges of words are not uncommon here. It’s all part of understanding someone else’s point of view, says Yehoyada.

He and Laith kept their friendship alive during the year since they met in Maine. They spent hours on the phone after the massacre of Muslim worshippers by an Israeli settler in Hebron, and more hours after Palestinian reprisals took Jewish lives. They rode horses together near Jerusalem and drove with Laith’s father through Jericho.

“For me it was the first time to see a Palestinian as a person and not as an enemy,” says Yehoyada.

Together with other friends from camp, they sent letters to both PLO leader Yasser Arafat and Israeli Prime Minister Yitzchak Rabin, asking them not to let the incidents imperil the peace talks.

The two boys’ relationship epitomizes the camp’s purpose, says John Wallach, foreign editor for Hearst newspapers, author of many books on the Middle East and founder of the Seeds of Peace organization that sponsors the camp, which was started up last year.

“People don’t realize that when leaders sign an agreement, that doesn’t really change anything,” he says. “This kind of work to prepare the people is crucial.”

The work can be anything but smooth. Mr. Wallach recalls the “very hard time” he had convincing Israeli officials that young teenagers should be allowed to make the trip to Maine. Apart from safety concerns, he says, officials objected that the kids were “politically immature.”

“That’s just why I wanted them,” Wallach says with a laugh. Finally, approval was granted, and this year more than 1,000 Israeli youngsters applied for the 40 openings at the camp.

It wasn’t easy on the Palestinian side either. Rula Halawani, a Palestinian photographer and journalist, was recruited by Wallach to organize the Palestinian camp delegation. She was determined to open the opportunity to all kids from Gaza or the West Bank, but was under considerable pressure from Palestinian officials to favor certain children, often their own. She stuck to her democratic principles.

In addition to Palestinian and Israeli youngsters, the 119 campers this year—more than double the number last year—include Egyptians, Moroccans, and Jordanians. The Jordanians were a last-minute addition in the wake of the Israel-Jordan peace breakthrough. The Israeli campers also include Israeli-Arab and Druze children. Athletics, crafts, talent shows, and even a computer workshop provide chances for teamwork and creativity. But the heart of the camp experience, Wallach says, is nightly “coexistence” sessions at which issues that arise among the kids—often sharply political ones—are discussed.

A staff of 10 adult “facilitators” is on hand to help guide the group discussions. Complaints and painful memories, like the deaths or imprisonment of relatives, surface on all sides.

Sometimes simmering feelings burst forth outside these sessions. Three days into this year’s camp, the Palestinian kids donned T-shirts with a map of Israel and the word “Palestine” blazoned over it. Reactions were sharp, and the facilitators and other adults—staff, plus the Arab and Israeli escorts who traveled with the kids—sprang into action. Feelings were soothed and everyone agreed not to wear clothes with politically-charged messages.

Wallach says the T-shirt battle may have been joined earlier when some of the Israeli kids wore shirts with their national colors and a Star of David—a symbol Palestinians associate with the Israeli Army’s occupying forces.

Given that blow-up over symbols, it’s remarkable to walk into Powhatan’s crafts room and find a Palestinian girl, Rehaf, and an Israeli boy, Boaz, working together on a peace poster that sets an amalgam of three flags—Israeli, Palestinian, and American—into a flaming sun. “It’s the rising sun,” says Boaz, explaining it as a symbol of hope.

Outside, three girls, arms around each other, amble toward a cabin with a piano inside. Liav and Aya, Israelis, wrote, and Ghita, a Moroccan, set to music a theme song for Seeds of Peace. Its final line: “We’re kids from the Middle East; we made war and then made PEACE.”

Most of the kids spend two weeks together at Camp Powhatan—plus a preparatory week in the Boston area. Last Friday, a group of more than 100 youngsters in the program met with President Clinton in Washington.

Through their peacemaking work, the kids make contact across a divide that seemed unbridgeable and they sometimes see friendships teeter after bumping into deep-set political beliefs.

But the point is less to get the youngsters to relinquish their own beliefs than to start understanding those of others, says Farhat Agbaria, an Israeli-Arab who serves as a facilitator. “It’s a drop here and a drop there, but it will become an ocean,” he says of the program’s impact.

“I’ve met parents who have changed their attitudes thanks to their kids,” says Mr. Agbaria. These children could have just such a ripple effect through their societies.

Student sows seeds of peace
Glencoe News (Illinois)

BY STEVE SCHERING | WINNETKA, ILLINOIS As an eighth-grader Darling Kittoe was inspired by two high school seniors who shared their experiences of the Seeds of Peace International Camp with her class.

Kittoe, now a senior at North Shore Country Day School, applied for the same trip her sophomore year, but wasn’t chosen.

“I knew I still had more to learn,” Kittoe said. “I became more involved in other service learning through community service projects.”

Kittoe joined the non-profit Shoes for Liberia as a student ambassador to help provide shoes to children affected by war. She again applied for a Seeds of Peace scholarship, this time being accepted for the trip in March 2012.

Kittoe’s parents moved to the United States in 1995 to escape the war-torn nation of Liberia. Kittoe, who was born in the United States, began researching world conflicts in preparation for her trip, which began in late June.

At the Seeds of Peace camp in Maine she spent three weeks living and learning with 200 young people from all over the world.

The camp dealt with two specific regions of the world, the middle east and south Asia. The students bunk and eat together and spent hours each day engaged in dialogue with each other.

“That’s the most important part of camp,” Kittoe said. “You come together with 15 other teens from a conflict region. Teens kind of come together and you start to see the views of other people. In the beginning I was very nervous. I was not sure how I could bring an opinion from the north shore coming from a sheltered community.”

Originally shy at the dialogue sessions, Kittoe was moved by camp Assistant Director Wil Smith, who said, “You have to go to war with yourself before you make peace with someone else.”

After the talk, Kittoe began to value her opinion more and was able to open up with her fellow students. She used her family’s personal experiences to help join the discussions as well.

“You kind of see from (my parents) the impact war can have on a country and its citizens,” Kittoe said. “You become friends with these kids who back home saw us as an enemy. We look beyond a country, government and religion.”

Kittoe still speaks with several people she met on her trip, including “bunk nights” through Skype with the people she now calls “her sisters.”

“You see firsthand what people are going through around the world,” Kittoe said. “I learned to be a voice and an active participant for change. You can’t really solve a problem without talking or understanding the impact it has on people.”

Dossier de Presse, Conference de Presse

PARIS | MarithĂ© + François Girbaud a rĂ©cemment dĂ©noncĂ© la guerre. Cette approche n’était pas opportuniste mais s’inscrivait dans une stratĂ©gie Ă  long terme tournĂ©e vers l’adulte conscient de l’actualitĂ© et de l’avenir de la planĂšte. Aujourd’hui ils parlent de reconstruction, d’ouverture, de partage et d’échange avec une communication qui parle aux plus raisonnables, aux enfants de demain qui vont grandir dans un monde de plus en plus

“OPEN SPACE”

Cette stratĂ©gie s’inscrit dans la communication mĂ©dias et hors mĂ©dias, les magasins et sur internet. Shooting EtĂ© 2007 : une dizaine de jeunes d’origines ou de nationalitĂ©s israĂ©lienne, libanaise, pakistanaise, sri-lankaise, rwandaise, ivoirienne, tibĂ©taine, etc… s’est rĂ©unie aux studios d’Aubervilliers pour donner vie au discours de la marque et mettre en scĂšne les vĂȘtements de demain, ceux qu’ils ont envie de porter aujourd’hui et dans leur futur proche d’adulte. Ils sont l’espoir pour avancer vers d’autres lendemains et se doivent de donner une belle reprĂ©sentation de l’avenir. Ils sĂšment les graines de la paix sous l’objectif de Jackie Nickerson*.

Pour renforcer et donner davantage de profondeur au discours de la marque un rapprochement avec l’Association « Seeds of Peace » (SoP) s’est imposĂ©. Cette organisation créée en 1993 par le journaliste amĂ©ricain John Wallach, soutenue par des personnalitĂ©s comme Bill Clinton, Noor de Jordanie ou Shimon PerĂšs a mis en place un processus pour insuffler des graines de paix dans le cƓur d’adolescents vivant dans des pays essentiellement du Moyen Orient en conflit depuis leur naissance. Etablir un dialogue et dĂ©montrer que les jeunes de tous les pays sont nourris par les mĂȘmes aspirations avec une volontĂ© de s’épanouir et de construire les fondations d’une vie Ă  venir dans la paix, tel est l’objectif de SoP. MarithĂ© + François Girbaud s’est engagĂ© Ă  soutenir cette dĂ©marche, Ă  associer Ă  leur communication SoP, Ă  mettre leur talent au service de l’association en crĂ©ant les outils de merchandising. SoP sera prĂ©sent sur des Ă©vĂ©nements organisĂ©s dans les points de vente de New-York, Paris et Tokyo et s’intĂ©grera naturellement dans les campagnes futures.

* Jackie Nickerson, une anglo/amĂ©ricaine nĂ©e Ă  Boston mais habitant Ă  Londres. 5 ans d’expĂ©rience dans l’univers de la mode pour ensuite travailler sur ses propres projets (en 2002 sort le livre « Farm » qui montre des agriculteurs d’Afrique du Sud dans toute leur beautĂ©). Elle collabore rĂ©guliĂšrement avec le New York Times et pour la 3Ăšme fois avec MarithĂ© et François Girbaud.