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September 23, 2012 | Bridges to Peace (London)

Sep 23, 2012 / No Comments

Join us for a 10k walk across the bridges of Central London and help raise support for Seeds of Peace programming around the world! Seeds of Peace UK is organizing its second annual fundraiser, Bridges to Peace, with have an ambitious goal: to raise £125,000 to fund the post-camp programmes for Seeds of Peace’s courageous young peacemakers.

DATE: September 23, 2012
TIME: 10 a.m.-2 p.m.
LOCATION: London, United Kingdom
WEBSITE: www.seedsofpeace.org/uk
CONTACT: Seeds of Peace UK | london@seedsofpeace.org

April 10, 2014 | TRANSFORM (New York)

Apr 10, 2014 / No Comments

On Thursday, April 10, join the Seeds of Peace Young Leadership Committee in an evening of dialogue, music, and impact as we showcase the Seeds of Peace experience. Featuring dynamic and inspiring Seeds of Peace graduates, short films, a musical performance, and a special talk given by Ami Dar, Founder and Executive Director of Idealist.org. This event will give meaning behind our mission, relaying the transformative power of social change.

ADDRESS: 333 W. 23rd St. (between 8th & 9th Avenue)
DATE: April 10, 2014
TIME: Doors Open at 6:30 p.m.
LOCATION: SVA Theater
WEBSITE: www.seedsofpeace.org/transform/
CONTACT: Jenn Lishansky | jennifer@seedsofpeace.org

Seeds of Peace wins $25,000 through Chase Community Facebook Challenge

Dec 16, 2009 / No Comments

NEW YORK | Chase Bank and Facebook announced today that Seeds of Peace is among 100 charities who will receive $25,000 grants from Chase Bank, and the opportunity to compete for an additional $1 million decided by vote through the popular social networking site Facebook.

The top 100 charities were selected during the first round of voting in the Chase Community Giving competition, which took place from November 15 to December 12. Over one million fans signed up to participate in Round One of the Chase Community Giving Competition. Seeds of Peace competed against hundreds of thousands of American 501(c)(3) charities with an operating budget of $10 million or less.

Leslie Lewin, Seeds of Peace’s Executive Director, was overwhelmed by the show of support for Seeds of Peace’s mission: to empower youth in areas of conflict to lift their communities out of the cycles of violence they are born into.

“This is evidence of how deep, broad and powerful our network of thousands of young people is around the world,” she said. “They possess an incredible potential to make positive and lasting change when they work together.

“We are thrilled to have won this first contest and excitedly planning for the next phase. The money won will go directly towards bringing teenagers from conflict regions in the Middle East and South Asia to the Camp in Maine to learn critical leadership and reconciliation skills.”

In Round Two of the Chase Community Giving competition, each of the 100 charities will submit their “Big Idea,” to the competition in an effort to garner increased support for their cause. Seeds of Peace has asked its network of leaders to share their “Big Ideas,” for the future to include in the organization’s submission.

“We believe in the power of the next generation to lead their communities,” Lewin said. “By letting our alumni lead us in is effort we testify to the importance of our program and its continued impact over time.”

In addition, the organization is setting its sights on invigorating its network to support its bid for the $1 million prize, for which voting will begin on January 15, 2010. Supporters are already being contacted to pledge their votes via the Seeds of Peace website at www.seedsofpeace.org.

See the full list of winners at JPMorgan Chase & Co. »

Seeds of Peace Camp begins 13th summer with Middle East youth

Jun 14, 2005 / No Comments

Seeds from 1993-1999 will reunite at camp in August for the inaugural Leadership Summit

OTISFIELD, MAINE | Israeli, Palestinian, Jordanian, Egyptian, Moroccan, Yemeni, Indian, Pakistani, Afghan and American youth will once again meet as Seeds of Peace opens its 13th season with a unifying flagraising ceremony at 8:30 a.m. on Thursday, June 23 at the Seeds of Peace Camp in Otisfield, Maine.

Two hundred campers along with their adult Delegation Leaders will be attending the first session of the Seeds of Peace Camp which this year includes Palestinians from Gaza and the West Bank. During the ceremony, each delegation will sing their national anthem and the ceremony will conclude with the raising of the Seeds of Peace flag and singing of its anthem. After the ceremony and during the three weeks at Camp, the only flag that flies is the Seeds of Peace flag symbolizing the importance of coexistence and understanding.

Seeds of Peace President, Aaron David Miller, and Camp Director, Tim Wilson, will speak at the opening ceremony. This summer, for the first time since 2000 and the outbreak of the Intifada, the Palestinian delegation will include young people from Gaza, as well as a former Seed from Gaza who is returning as a counselor. Additionally, the Palestinian Authority’s Ministry of Education officially participated in this year’s selection of the Palestinian delegation so this year, all Israeli and Palestinian participants were chosen to attend the program by their own Ministries of Education.

This first camp session runs from June 21 through July 13. A second session of the Camp with delegates from the Middle East and the Maine Seeds program will run from July 18 through August 9. This will be the fifth year of the Maine Seeds program which brings youth from Portland and Lewiston, whose lives and communities have been affected by ethnic-based problems. Maine Seeds includes teens from Cambodia, Rwanda, Somalia, Sudan, Vietnam, and Uganda who have recently settled in Maine, as well as European-American families whose roots date back several generations.

Special events also this summer include the annual “Play for Peace” basketball clinic with players from the NBA. This year’s basketball clinic will be held on Tuesday, July 26.

From August 12 through 20, Seeds of Peace will hold a Leadership Summit for Seeds who attended the Camp between its founding year in 1993 through 1999. Approximately 200 Israeli, Palestinian, Egyptian, Jordanian, and American Seeds will reconvene at this Summit now as young adults. The experience of meeting together again after so many years in the place where they first lived in coexistence with “the other” will truly be a significant event for all. Much has changed, not only in the Seeds’ personal lives, but in the region and in the conflict. In fact, the Summit will take place against the currently scheduled Israeli disengagement from Gaza.

The Leadership Summit, which is being organized by the graduate Seeds themselves, will provide an opportunity for older Seeds to recommit to Seeds of Peace and peace-building as they enter the next stage of their lives. Leaders in the fields of government, negotiation, entertainment, and media are all expected to address the Seeds during the Summit. Press opportunities will be available during the week; more information will be available in the coming weeks.

Since 1993, Seeds of Peace has graduated over 2,500 teenagers from four conflict regions from its internationally recognized leadership program. Through its Camp in Maine, its Center for Coexistence in Jerusalem, international youth conferences, regional workshops, educational and professional opportunities, and adult educator programs, participants develop empathy, respect, and confidence as well as leadership, communication and negotiation skills all critical components that will ensure peaceful coexistence for the next generation.

The Seeds of Peace Camp is located at 183 Powhatan Road in Otisfield, Maine. For more information, please visit www.seedsofpeace.org. For visiting or press opportunities, call Mandy Terc, at (207) 627-7015, or Rebecca Hankin, Director of Communications at (212) 573-8270.

July 21, 2015 | Camp Session 2 (Maine)

Jul 21, 2015 / No Comments

The second session of the Seeds of Peace Camp will bring together campers from the Middle East, South Asia, and the United States.

ADDRESS: 183 Powhatan Road, Otisfield, Maine
DATE: July 21, 2015
TIME: July 21 – August 13
LOCATION: Seeds of Peace Camp
WEBSITE: www.seedsofpeace.org/camp
CONTACT: Sarah Brajtbord | sarahb@seedsofpeace.org

August 3, 2016 | Camp Session 2 (Maine)

Jul 11, 2016 / No Comments

The second session of the Seeds of Peace Camp will bring together campers from Maine, Syracuse, Chicago, Los Angeles, and New York City.

ADDRESS: 183 Powhatan Road, Otisfield, Maine
DATE: August 3, 2016
TIME: August 3–16
LOCATION: Seeds of Peace Camp
WEBSITE: www.seedsofpeace.org/camp
CONTACT: camp@seedsofpeace.org

Second annual Seeds of Peace Michigan Gala “Courage in the Pursuit of Peace”

Nov 4, 2002 / No Comments

Bob Lutz (General Motors) honored with Peacemaking Award

DEARBORN, MICHIGAN | The Seeds of Peace Michigan Friends Chapter will host its second annual gala at the Ritz Carlton in Dearborn on Monday, November 18, 2002 at 6 p.m. This year’s award recipients include Bob Lutz, Vice Chairman of Product Development, General Motors, and Member of Congress John Dingell. The keynote speaker will be Bernard Kalb of CNN’s Reliable Sources. Janet Wallach, current president of Seeds of Peace and wife of Seeds of Peace founder John Wallach, will host the event and present the awards alongside Israeli and Palestinian graduates of the Seeds of Peace program.

“We are thrilled that for the second year, the Detroit community has welcomed Seeds of Peace and organized such a wonderful event that not only helps support our critical international conflict resolution programs, but also recognizes Michigan’s courageous business and political leader,” stated Seeds of Peace President, Janet Wallach.

The Seeds of Peace Michigan Friends Gala celebrates those who have demonstrated “Courage in the Pursuit of Peace.” Last year’s inaugural gala, which honored Jacques Nasser, Former President and CEO of Ford Motor Company, Member of Congress Joe Knollenberg, and Martin Indyk, Former US Ambassador to Israel, attracted over 600 guests and became one of the area’s most prestigious and premiere charitable events.

This year, the Michigan Friends Chapter will present the Seeds of Peace Peacemaker Award to Bob Lutz, Vice-Chairman of Product Development, General Motors, for his innovative approaches to tackling the most difficult of problems and for his long-standing commitment to corporate responsibility.

“Bob Lutz’s role as an international business leader within a number of prominent international corporations, very much resembles the same challenges Seeds of Peace participants face,” said Ariela Shani, Co-President of the Seeds of Peace Michigan Friends Chapter. “Both must work with people of varying backgrounds, from regions that are often in conflict, for purposes of a mutual goal. Both must have the courage and vision to see opportunity and possibility where others see insurmountable obstacles. Mr. Lutz was an international business leader before there was such a term.”

Lutz and his wife Denise have been personal supporters of Seeds of Peace in large part because he is impressed with the approach Seeds takes and how it reflects his own personal philosophy. “In business, it is important that you recognize and appreciate the differences among people,” said Lutz. “That’s what enables organizations, and societies, to become stronger – individual strengths pooled together to achieve a common objective.”

The Michigan Friends Chapter will also recognize member of Congress, John Dingell with the Seeds of Peace Congressional Leadership award, an award that was inaugurated last year and presented to Member of congress Joe Knollenberg. Recognized as a powerful Member of Congress and the longest serving member of the house, Dingell also represents the largest Arab-American constituency in the nation.

Tickets for the Michigan Friends Gala start at $250. Tickets can be purchased by calling the Detroit Chapter at (248) 324-1567.

The Michigan Friends Chapter was officially formed in 2000 after several years of active involvement by a core group of local activists. The formation of the Michigan Friends Chapter has greatly expanded the number and diversity of individuals involved. The chapter has extensive programming including teen workshops and an active teen group, various speaker’s series, coexistence activities, and a comprehensive media outreach campaign. This year, several members of the Michigan Friends Chapter along with key members of the Detroit area media visited the Seeds of Peace International Camp. In addition there are four Detroit-area Arab-American and Jewish-American professionals who are part of the Seeds of Peace Israeli-Arab Peace Partners Program funded by the US State Department. These local Peace Partners attended the Seeds of Peace camp for a week in July of 2002 along with Israeli and Arab educators who accompanied Israeli, Palestinian, Egyptian, Jordanian, and other youth to the camp. The Detroit Peace Partners will continue to work closely with Seeds of Peace on issues affecting peace in the Middle East.

Since 1993, Seeds of Peace has graduated over 2,000 teenagers representing 22 nations from its internationally recognized conflict-resolution program. The Seeds of Peace program brings hundreds of youth identified by their governments as among the best and brightest to live together at three consecutive summer sessions. Through the summer-long programs, participants develop empathy, respect, communication/negotiation skills, confidence, and hope—the building blocks for peaceful coexistence. Please visit www.seedsofpeace.org for more information.

For inquiries about attending this event please contact Amy Baroch, Senior Events Coordinator (212) 573-8040 ext. x14. For all media inquiries, please contact Rebecca Hankin, Director of Media Relations at ext. 31.

ADDRESS: 300 Town Center Dr, Dearborn, MI 48126
DATE: November 18, 2002
TIME: 6 p.m.
LOCATION: Ritz Carlton
CONTACT: Amy Baroch | (212) 573-8040 ext. x14

Israeli, Palestinian Kids4Peace: ‘Stubborn Optimism’ in Violent Days | The Olive Branch (United States Institute of Peace

Oct 28, 2015 / No Comments

A Jerusalem Program for Understanding Feels Strain and Carries On

By Fred Strasser

To hear voices of peace challenged by a surge of violence, simply listen to a conference call held by Arab and Jewish parents in Jerusalem who are involved in the program Kids4Peace. The bonds formed over the years their children attended the group’s dialogues and camps are at once strained and sturdy, resolute and despairing and frayed by fear. For the program’s staff, one posted message reflects their defiance at this moment in the Arab-Israeli conflict: “We will not be defeated. Nothing is cancelled.”

Over 12 years, Kids4Peace, a U.S.-based nonprofit, has brought together more than 1,100 school-age youths—Jews, along with Muslim and Christian Arabs—in Jerusalem and at international summer camps to support them in “embodying a culture of peace and empowering a movement for change.”

The kids engage in dialogue, trust-building workshops, games and joint projects aimed at bridging the often-violent chasm that separates them in Israel and the Palestinian Territories. Parents must also commit to the program when their children join, creating a sustained, family engagement that project leaders say is key to creating a sense of community; 80 percent stick with the program through all six years.

The work is never easy and the opposing narratives of the students’ backgrounds leave them without a firm base to even begin a dialogue, said Father Josh Thomas, an Episcopal priest who leads the organization. But as children from families that are at least motivated to reach out to the other side, they make friends, learn about each other’s religions and, by the end, are pushed to see themselves as something bigger than just an intercultural youth group: they are trained to become a community of peacebuilding leaders. A U.S. Institute of Peace grant is helping the group evaluate the potential of that process to have long-term impact.

The latest violence in Jerusalem is testing the resilience of the organization and its participating families in new ways, Thomas said. The one-on-one nature of knife attacks on soldiers, police and civilians, as well as the response from Israeli police and defense forces in Jerusalem and the West Bank, have deepened fear and suspicion on both sides beyond what the group faced—and overcame—during the last Gaza war in 2014.

On the conference call, set up in mid-October by Kids4Peace facilitators to discuss the personal effects of the current violence, parents talked about their feelings during the tense time and how to help their children through it. The conversation was transcribed on the group’s website.

  • “All of us are feeling unsafe,” the mother of a Muslim 7th grader said, concerned she’s infecting her son with the “panic” she feels walking in Jerusalem. “Someone with a gun might shoot you because you are an Arab and thus you are a suspect! Or someone stab you, thinking you are a Jew.”
  • “We are torn because we want to trust, but we are frightened,” said a Jewish 7th grader’s mother.
  • “Should we speak about being scared to our children?” posited a parent facilitator at Kids4Peace and father of a Muslim 8th grader. “Yes. This reality, they see it, they hear it in our voices.”
  • “We at Kids4Peace, what can we do?” asked a Jewish 8th grader’s father. “How can we move forward? I do not know how we can change the situation.”

‘Difficult Days’

As a group of Israelis and Palestinians, Kids4Peace participants “feel the pain of both sides like almost no one else,” Thomas wrote to the community on Oct. 14. He said staff and parents would “reconnect with our sisters and brothers across the lines of conflict,” in person or virtually; the fall programs for 120 students would begin as planned the following week, meeting together if it was safe; online or in homes, if not.

“We had difficult days last week,” Thomas said in an Oct. 22 interview. “I’m hearing new ways of mistrusting the motivations of the other side, even in our group.”

Publicly, he declared: “We feel called to take leadership in building a new future. Division, despair, hatred, fear, injustice—this cannot be our future.”

As comments posted on the organization’s website make clear, kids who participated in the program’s monthly meetings, quarterly overnights and summer camps in the U.S. over the years, say it opened them up in new ways. In one of the most poignant remarks—unattributed by religion or ethnicity—a student said: “Kids4Peace broke the wall of hate in my heart.”

In sixth grade, the students explore each other’s religions and the Israeli-Palestinian conflict through dialogues, workshops, volunteering and a summer camp. In seventh grade, the focus shifts to fostering relationships and solidifying commitment to peace. In eighth grade, a year for coming of age, students tackle historical narrative and personal identity and how they relate to the broader community. The ninth grade program centers on leadership skills and issues of living in a conflict zone. Finally, participants are offered opportunities to become counselors in training with the Kids4Peace program in the 10th and 11th grades.

‘From Personal Transformation to Societal Change’

“The value of this project is the embrace of self-reflective practice,” said Lucy Kurtzer-Ellenbogen, USIP’s director of programs on the Arab-Israeli conflict. “They are asking the tough questions of themselves and their work at a particularly trying time in the field—how do you move from personal transformation to societal change?”

An interim report on the research paints a complex picture of Kids4Peace outcomes. Participants value their relationships, the experience of respectful cooperation and the model they’ve created of peaceful interaction. They have found Kids4Peace a sane sanctuary amid war and violence.

But fear is high: almost everyone is more afraid for physical safety than at any point in their lives. Confidence in a peace process is low: emotion and frustration are taking a growing toll even on committed peacemakers.

Almost every Jewish Israeli said their time in the Army is a turning point in their lives and, for many, one that can sometimes force compromise with their values. For Palestinians, Jewish Israelis’ mandatory military service leaves them asking why friends would agree “to occupy us,” since their only association with the Israeli military is likely of soldiers serving at checkpoints and within the West Bank.

The general climate is such that “people are more drawn to extremes now,” Thomas said. “They have to be demonizing the other, totally pro-Palestinian or pro-Israeli.”

Yet, on Oct. 22, with the violence unabated, Kids4Peace’s fall session began as scheduled. More than 100 grinning kids and 50 of their parents gathered in Jerusalem for an evening of music, dance, and tough dialogue, Thomas reported to his supporters, sending along photos. The meetings were moved to avoid locales perceived as most dangerous, and a conference line was set up for people too concerned about security to come.

“Everyone says similar things,” Thomas said. “Kids4Peace provides a place to be honest, to share, to disagree. In the end, they come and see again, yes, there is an alternative.”

Read Fred’s article at The Olive Branch ››

Seeds of Peace partners with mySomeday

Mar 29, 2010 / No Comments

NEW YORK | Seeds of Peace is very excited to announce a new partnership with mySomeday, an online goal achievement platform that empowers people to achieve all of those goals and dreams they plan to get to ‘Someday.’

“When individuals and organizations state a goal publicly and then break it down into a plan with small, achievable steps, they are much more likely to see that dream become reality,” said mySomeday founder Joseph A. Satto.

Seeds recently posted an Expert Plan to share with mySomeday’s rapidly growing community. The plan outlines the steps Seeds of Peace takes each year to run the Seeds of Peace Camp in Maine.

“It’s a great way for us to tell our story in a compelling fashion and it’s also the type of community with members that are likely to get directly involved,” said Seeds of Peace’s Tammy Sun.

If you have goals for the future, register on mySomeday and take the first step toward achieving those goals. And when you join, please be sure to add the Seeds of Peace Expert Plan to your profile page to help spread awareness about Seeds and to help us raise donations. A number of mySomeday members have combined a personal goal with a fund-raising component. This is a great way to make your personal goals count and knowing that your efforts will directly benefit Seeds’ charitable cause can also give you that extra bit of motivation to cross the finish line.

World-renowned designer Marithe+François Girbaud becomes official sponsor of Seeds of Peace

Dec 19, 2006 / No Comments

(Français) / (Italiano)

 

MILAN & PARIS | Marithé+François Girbaud has denounced war. Far from an opportunistic move, this decision forms part of a long-term strategy designed to address adults who are aware of the world around them and concerned about the future of our planet.

Today, Marithé+François is talking about rebuilding, opening up, sharing, exchanging, using a communication strategy that appeals to reason and to the children of tomorrow—children who will grow up in a world that is an increasingly

OPEN SPACE.

The strategy applies to all the company’s communications: medias, outdoors, other marketing tools, in-store and online.

Seeds of Peace is proud to announce a partnership with Marithé+François Girbaud, the world-renowned French designer brand. Starting in February 2007, Marithé+François Girbaud will launch an advertising campaign that will feature Seeds of Peace. The million-dollar campaign will run in print magazines such as Vogue, Elle, Marie-Claire, Glamour, and Vanity Fair, and will be seen by an estimated 9 million readers in France, Italy, Germany, UK, and Japan.

In addition, the campaign will be featured on billboards in high-traffic locations in the heart of European and Asian capitals. This partnership was announced in press conferences in Paris and Milan in December 2006.

In addition, Marithé+François Girbaud will design a line of clothing especially for SoP. These clothes will be available for sale exclusively on the Seeds of Peace website, with 100% of proceeds benefiting Seeds of Peace. This advertising campaign marks the beginning of a long-term partnership between Seeds of Peace and Marithé+François Girbaud.

Summer 2007 photoshoot : a dozen teenagers originating, either by birth or through their families, from places like Israel, Lebanon, Pakistan, Sri Lanka, Rwanda, the Ivory Coast, and Tibet came together at a studio in Aubervilliers, Paris to bring the brand to life the clothing of tomorrow, the clothing they want to wear today and in their near future as young adults. These young people are the hope for different tomorrows and they owe it to themselves to represent the future with beauty. They are sowing the seeds of peace under the lens of Jackie Nickerson*.

To strengthen the brand’s message and to give it even more depth, the company has partnered with the non-profit organization “Seeds of Peace” (SoP).

SoP, founded in 1993 by the American journalist, John Wallach, is supported by famous names such as Bill Clinton, Queen Noor of Jordan and Shimon Peres. The organisation has created a process to sow the seeds of peace in the hearts of teenagers who have lived in regions of conflict, particularly the Middle East, since their birth. The objective of SoP is to establish a dialogue and show that young people around the world share the same hopes, the same desire to achieve personal fulfillment and the determination to build the foundations for a peaceful future.

Marithe+François Girbaud has committed itselves to supporting these efforts, associating its communication with the work of SoP and putting their talents at the service of the organization by creating a range of new merchandising tools. SoP will be present at future events organised at the stores in New York, Paris and Tokyo and will form an integral part of future communication campaigns.

* An Anglo-American born in Boston, but who now lives in London, Jackie Nickerson spent 5 years in the world of fashion before deciding to work on her own projects (starting in 2002, with the publication of the book “Farm”, a collection of striking images of farmers in South Africa). She regularly works with the New York Times and now, for the third time, has partnered with Marithe+François Girbaud.

Seeds of Peace annonce un partenariat avec Marithé+François Girbaud

Marithé + François Girbaud a récemment dénoncé la guerre. Cette approche n’était pas opportuniste mais s’inscrivait dans une stratégie à long terme tournée vers l’adulte conscient de l’actualité et de l’avenir de la planète.

Aujourd’hui ils parlent de reconstruction, d’ouverture, de partage et d’échange avec une communication qui parle aux plus raisonnables, aux enfants de demain qui vont grandir dans un monde de plus en plus

“OPEN SPACE”

Cette stratégie s’inscrit dans la communication médias et hors médias, les magasins et sur internet. Shooting Eté 2007 : une dizaine de jeunes d’origines ou de nationalités israélienne, libanaise, pakistanaise, sri-lankaise, rwandaise, ivoirienne, tibétaine, etc… s’est réunie aux studios d’Aubervilliers pour donner vie au discours de la marque et mettre en scène les vêtements de demain, ceux qu’ils ont envie de porter aujourd’hui et dans leur futur proche d’adulte. Ils sont l’espoir pour avancer vers d’autres lendemains et se doivent de donner une belle représentation de l’avenir. Ils sèment les graines de la paix sous l’objectif de Jackie Nickerson*.

Pour renforcer et donner davantage de profondeur au discours de la marque un rapprochement avec l’Association « Seeds of Peace » (SoP) s’est imposé.

Cette organisation créée en 1993 par le journaliste américain John Wallach, soutenue par des personnalités comme Bill Clinton, Noor de Jordanie ou Shimon Perès a mis en place un processus pour insuffler des graines de paix dans le cœur d’adolescents vivant dans des pays essentiellement du Moyen Orient en conflit depuis leur naissance. Etablir un dialogue et démontrer que les jeunes de tous les pays sont nourris par les mêmes aspirations avec une volonté de s’épanouir et de construire les fondations d’une vie à venir dans la paix, tel est l’objectif de SoP.

Marithé + François Girbaud s’est engagé à soutenir cette démarche, à associer à leur communication SoP, à mettre leur talent au service de l’association en créant les outils de merchandising. SoP sera présent sur des événements organisés dans les points de vente de New-York, Paris et Tokyo et s’intégrera naturellement dans les campagnes futures.

* Jackie Nickerson, une anglo/américaine née à Boston mais habitant à Londres. 5 ans d’expérience dans l’univers de la mode pour ensuite travailler sur ses propres projets (en 2002 sort le livre « Farm » qui montre des agriculteurs d’Afrique du Sud dans toute leur beauté). Elle collabore régulièrement avec le New York Times et pour la 3ème fois avec Marithé et François Girbaud.

Seeds of Peace annonce un partenariat avec Marithé+François Girbaud, la marque de vêtements mondialement connue.

En Février 2007, Marithé+François Girbaud lancera une campagne publicitaire sur laquelle figurera le logo de Seeds of Peace. Cette campagne, qui représente près d’un million de dollars d’investissement, paraîtra dans des magazines tels que Vogue, Elle, Marie-Claire, Glamour et Vanity Fair, et sera vue par environ 9 million de lecteurs en France, en Italie, en Allemagne, en Grande Bretagne et au Japon.

La campagne publicitaire figurera également sous forme de panneaux d’affichage dans des lieux très fréquentés au coeur des grandes capitales d’Europe et d’Asie. Ce partenariat a été annoncé lors de conferences de presse à Milan et Paris en Décembre 2006. Ci-dessous, le communique de presse, ainsi que quelques articles déjà parus. De plus, Marithé+François Girbaud créera une ligne de vêtements spécialement concue pour Seeds of Peace. Cette gamme sera vendue en exclusivité sur notre site internet, avec 100% des ventes revenant à Seeds of Peace. Cette campagne marque le début d’un partenariat à long terme entre Seeds of Peace et Marithé+François Girbaud.

Dossier de Presse, Conference de Presse des 18 et 19 Dec 2006 »
 

Marketing multietnico per M+FG

La comunicazione di Marithé+François Girbaud si schiera contro i pregiudizi. La nuova campagna che debutterà a fine gennaio in tutta Europa per un investimento pari a 600 mila euro, è stata realizzata in collaborazione con Seeds of Peace. L’associazione Semi di pace nata nel 1993 ha lo scopo di far crescere le nuove generazioni nel rispetto reciproco e della tolleranza, organizzando campi estivi a cui partecipano giovani di paesi a rischio di guerra come Palestina, Libano, Israele, Pakistan, Sri Lanka, Rwanda, Costa D’Avorio.

La pubblicita ha per soggetto ragazzi di diverse nazionalità che corrono in mezzo si campi come a rappresentare i frutti di un seme cresciuto senza pregiudizi, spiega lo stilista François Girbaud noto anche per la campagna delle modelle che evocano il dipinto dell‘Ultima cena di Leonardo. Spot condannato che però ha chiuso la faccenda giudiziaria vincendo il ricorso in Cassazione.

In futuro, spiega il direttore marketing Muriel De Lamarzelle, vogliamo veicolare la strategia di comunicazione e marketing in più direzioni per colpire diversi target: la comunità del fashion, gli opinion maker del settore del lusso e del design. Inoltre sempre a partire dalla fine di gennaio, è al vaglio l’ipotesi di realizzare un cd con 15 canzoni in partnership con la case discografica Emi. Una raccolta che contiene musica proveniente da culture di diversi paesi e che riflette la filosofia multietnica e cosmopolita della marca. Tra le altre attività prosegue la collaborazione con il Rallye des Gazelles, dedicato alle donne. M+FG è partner fornendo l’abbigliamento. Il Rally è in evento in cui il brand francese partecipa da sei anni e in futuro la volontà è di accrescere gli investimenti.